December 7, 2012

Appaman for your Cool Little Guy!

Anyone else obsessed with Appaman? I first learned about the brand when Rex’s best buddy, Aaron, was wearing this fabulous Navy Bowery Coat. His mom told me that it is their absolute FAVORITE brand. Her daughter Julia has the purple Appaman Puffy Coat.

Appaman is inspired by, and named after, the childhood companion of founder and designer Harald Husum. While growing up in Norway, Husum befriended a corduroy ape named Appaman. Together they traveled the fields and fjords of their native land, sharing many fantastic adventures. Appaman reflects the whimsical spirit of those youthful times and celebrates the unbreakable bond between a boy and his ape.

Appaman was launched in the summer of 2003 & every season Harold Husum brings a unique Scandinavian perspective to children’s street clothes. Some of my favorites for boys include the hockey jerseys, mini professor jackets, & their fab line of outerwear.

This winter Rexford stays warm in the Appaman Ski Jacket & the Appaman Polar Jacket. HAPPY SHOPPING!

Appaman Fall Winter 2012 from Appaman on Vimeo.

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